Client: Landing
Role: Senior Visual Designer
Landing Brandguide | 2022
Landing lacked a centralized location for sharing their brand guide with employees or a press kit. I took the initiative by starting with a PDF and collaborating with the Marketing team to fill in the missing elements. Eventually, we developed a comprehensive Notion document, which included links to photography styles and other key resources. This initial design laid the foundation for the final Notion document.
Client: Techstars
Role: Senior Visual Designer
Techstars Community Brandguide | 2021
When Techstars rebranded, we needed to align their community branding with the new identity while maintaining its own distinct personality. Startup events are about fostering creativity and entrepreneurship, so we aimed to retain the fun, approachable vibe of the previous brand.
Previously, each event required custom logos and designers, which wasn’t always accessible. To address this, we created a flexible system using illustration and photography to represent events globally, ensuring consistency without sacrificing uniqueness. We also explored how the new branding could be applied across various assets, from social media to t-shirts and posters. Launched in 2021, the system includes hiring a new illustrator each year to bring fresh styles while staying on-brand.
