Ruby Tuesday
2016-2017
Ruby Tuesday is driven by uncompromising freshness and quality, gracious hospitality, and a spark of innovation.
Ask
The client requested monthly strategy and content to advertise on Instagram and Facebook. Photoshoots were needed every few months while others were created out of photos taken already.
Solution
For months, my copywriter and I would get together to come up with concepts for Facebook and Instagram. The client would tell us which food they wanted to feature and we came up with a game plan. I drove to their kitchen where they tested out recipes and art-directed the shoots. After receiving photos from the photographer, I would stick to their branding and edit images and create gifs. I also took part in some of the photos if needed a human subject.
