XYZAL
2017-2018
Relieve allergy symptoms night and day so you can get back to doing what you do.
Ask
XYZAL came into the allergy market in 2017 and needed a full campaign from announcing who they were and ways to promote their samples.
Solution
Once we went through the Sample Campaign, we figured out their target audience and created designs to fit the two personas: millennials who were willing to try a new product and generation X who liked to stay with what they knew worked best.
We originally started out with stock images but it felts very blended with the other competitors. We wanted to stand out with illustrations and witty humor. We pushed ways to bring allergens and symptoms to life. I was the art director and illustrator and spent most of my time in After Effects learning motion graphics.
