Techstars Community Branding

2021

When Techstars rebranded, their community branding was affected. We spent countless hours of researching on how to merge the two to look like one brand. Using the main branding as the example, we also wanted to give it it’s own identity. The core idea of Startup events is to help people find the creativity and entrepreneurship in them. We didn’t want to lose the fun side of the previous brand. Before every event, they would create a logo and had to hire an illustrator or designer. Not everyone had access to a full design team and we wanted everyone to feel included and on brand. Below you can see the thought process and how we determined how to use illustration and photography showcase the events all around the world. I wanted to explore every possible direction on how any asset could look from, posting on social media to announce events, t-shirts, badge, posters, print decals, etc. We thought it was really important to touch everything and show how this new branding can come to life. We launched this in 2021 with the idea of hiring a new illustrator every year to showcase different styles.